When it comes to decision making, we often strive to make rational choices based on careful analysis and logical reasoning. However, we cannot ignore the powerful influence of emotions in shaping our decision-making process. Emotions can have a significant impact, sometimes derailing our ability to make sound judgments. In this blog post, we’ll explore the reasons why the rollercoaster of emotions can affect decision making, provide real-world examples, and present steps to success for making decisions while keeping emotions in check.
The Impact of Emotions on Decision Making
- Matters of the Head and the Heart
Our decisions are often influenced by a delicate balance between rational thinking (the head) and emotional responses (the heart). Emotions can cloud our judgment and lead to impulsive or biased decisions. For example, when purchasing a car, you may find yourself drawn to a particular model due to its sleek design and the excitement it elicits (emotional influence), rather than considering factors such as affordability or fuel efficiency (rational thinking).
- Confirmation Bias
Emotions can lead us to seek information that confirms our pre-existing beliefs or desires. This confirmation bias can prevent us from objectively evaluating all available options. For instance, in investment decisions, we may be swayed by positive emotions toward a particular stock and actively seek out news or opinions that support our desired outcome, disregarding conflicting information.
- Fear and Loss Aversion
Fear and loss aversion can heavily impact decision making. The fear of making the wrong choice or experiencing negative consequences can paralyze us, leading to indecisiveness or avoidance altogether. In business, this can manifest as an unwillingness to take calculated risks or innovate for fear of failure and potential losses.
Steps to Success in Emotion-Informed Decision Making
- Awareness of Emotional Triggers
Recognize and acknowledge the emotions that arise during the decision-making process. Identify the specific triggers that elicit strong emotional responses. By understanding these triggers, you can gain better control over your reactions and prevent them from hijacking your decision-making process.
Imagine you’re considering a career change. You may experience fear and anxiety when contemplating leaving the stability of your current job. Recognizing these emotions will help you separate them from the objective evaluation of new opportunities.
When choosing between two job offers, you might feel a sense of excitement and validation from one offer and disappointment or rejection from the other. Being aware of these emotional responses will help you approach the decision with a clearer perspective.
- Gather and Analyse Information
Collect relevant information and data to inform your decision-making process. Take a rational approach by considering facts, figures, and objective criteria. This step helps balance out the emotional influence by providing a more comprehensive understanding of the situation.
When deciding on a vacation destination, gather information about different locations, climate, attractions, and costs. Analyse these details objectively, considering factors such as budget, personal preferences, and logistical feasibility.
If you’re considering purchasing a new gadget, research its features, price, customer reviews, and alternatives. By relying on factual information, you can make a more informed decision, reducing the influence of impulsive emotional desires.
- Seek Perspective and Feedback
Consult trusted individuals who can provide an objective viewpoint and offer valuable insights. Engage in constructive discussions to challenge your own biases and gain new perspectives that may broaden your understanding of the situation.
When considering a business partnership, seek advice from mentors, colleagues, or industry experts. They can provide valuable feedback and highlight potential pitfalls or alternative strategies that your emotions may have overshadowed.
When deciding whether to end a personal relationship, seek counsel from close friends or family members who can provide an outside perspective and offer objective advice based on their observations.
- Take Time for Reflection
Avoid making impulsive decisions driven solely by intense emotions. Take a step back, create space for reflection, and allow yourself time to process your feelings. Engaging in activities like meditation, journaling, or going for a walk can help clear your mind and bring a sense of calmness.
When faced with a major purchase, such as a house or a car, take a day or two to reflect on your emotions and thoughts. This break will allow you to reassess your priorities and ensure your decision aligns with your long-term goals.
In a professional setting, when facing a challenging decision that evokes strong emotions, consider stepping away from the situation temporarily. Take a break, engage in a calming activity, or seek advice from trusted colleagues to gain a fresh perspective.
- Consider the Long-Term Implications
Evaluate the potential long-term consequences of your decision. Consider how it aligns with your goals, values, and aspirations. This step encourages a more future-oriented perspective and helps you prioritize decisions that are aligned with your long-term vision.
When choosing between two job offers, consider not only the immediate benefits but also factors such as career growth opportunities, work-life balance, and alignment with your personal and professional goals.
In personal relationships, when deciding whether to reconcile with someone after a disagreement, consider the long-term dynamics, communication patterns, and overall compatibility. Evaluating these aspects will help you make a decision that aligns with your emotional well-being and long-term happiness.
Applying Emotion-Informed Decision Making to Your Life
To apply emotion-informed decision making in your life, practice self-awareness, gather and analyse information, seek perspective, allow for reflection, and consider the long-term implications of your decisions. By finding a balance between rational thinking and emotional intelligence, you can make more effective and fulfilling choices.
If you want to find out more, check out Rebecca Stephen’s Ted Talk on Heart over head: Recognising emotion in decision making.
Or if you want to delve deeper, check out my article on How to make future based decisions.
Conclusion
Recognizing the influence of emotions on decision making is crucial for making informed and balanced choices. By understanding the impact of emotions, following the steps to success, and integrating emotion-informed decision making into your life, you can navigate the rollercoaster of emotions and make decisions that align with your goals and values. Remember, it’s not about eliminating emotions entirely but rather using them as valuable inputs while maintaining a rational and thoughtful approach to decision making.